“We’re not getting any younger. In fact, we are all getting older — living longer, working longer, and transforming the consumer landscape.”—Sona Pai (Georgetown University) As of the date of this article, in 2022, persons born 1946-1964 are aged 58-76 and often referred to as Baby Boomers. Some women, in particular, find the term “Boomer” offensive; others embrace the term. But no matter how you refer to this cohort, there’s no denying that they have money! According to Lexington Law, as reported by FONA International (February 8, 2021), boomers hold $2.6 trillion in buying power. And 64 percent of women 55+ are expected to participate in the workforce by 2022.…