-
The Silver Economy: 5 Lessons Marketers Need to Learn About Women Consumers
“We’re not getting any younger. In fact, we are all getting older — living longer, working longer, and transforming the consumer landscape.”—Sona Pai (Georgetown University) As of the date of this article, in 2022, persons born 1946-1964 are aged 58-76 and often referred to as Baby Boomers. Some women, in particular, find the term “Boomer” offensive; others embrace the term. But no matter how you refer to this cohort, there’s no denying that they have money! According to Lexington Law, as reported by FONA International (February 8, 2021), boomers hold $2.6 trillion in buying power. And 64 percent of women 55+ are expected to participate in the workforce by 2022.…
-
Change Your Mindset to Improve Your Relationships
“Becoming is better than being.”—Carol Dweck Mindset is a way of thinking. I watched Lisa Nichol’s show recently, and she had as her guest Shawn Stevenson, nutritionist, and bestselling author. I was so impressed with Shawn’s presentation that I was moved to write this article based on what he claims are our two most valuable assets: our mind (not our brain) and our health. The brain and the mind are not the same things. As discussed on researchgate.net, “The brain is an organ, but the mind isn’t. The brain is the physical place where the mind resides. “The mind is the manifestation of thought, perception, emotion, determination, memory, and imagination…
-
Senior Women: Think Like an Entrepreneur
“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” —Thomas A. Edison Not ready to retire? Sick and tired of age discrimination? What are some meaningful career goals that you would like to accomplish before you call it quits? Is owning a business high on your list? Perhaps you’re like many women who have tried and tried to find just the perfect opportunity for a business. But you’ve failed. But all is not lost. The youngest Boomer woman, born in 1964, turned 55 this year (2019). Most people hardly consider 55 as “old.” And even if you do think…
-
Time: 4 Strategies to Invest Wisely
“Better three hours too soon than a minute too late.”—William Shakespeare “If only I had more time!” I’m sure you’ve said this often. In a sense, time is a universal leveler because the powerful and wealthy have no more of it than the poor and needy. Furthermore, neither the rich nor the poor can accumulate time. Time is the great equalizer and our greatest asset because once it’s gone, it’s gone. And you can’t get it back. You must learn to master your time and not be its slave. We must “invest” our time wisely. As Benjamin Franklin said: “Time is money.” Four Strategies to Invest Time Wisely In this…
-
What You Can Do About Loneliness
“Solitude is not the same as loneliness. Solitude is a solitary boat floating in a sea of possible companions.”—Robert Fulghum Carrie, a full-time caregiver to her ailing 70-year-old husband, felt lonely. She said: “I’ve been in a dark hole for quite a while. Sometimes, I believe everyone around me would be better off if I were dead. My friends can no longer visit; my few remaining relatives don’t seem to care. I often feel dead inside. “I can’t help it. I know I sound selfish, but I’ve spent more than twenty years with caregiving duties for one relative after another, and now my husband. When will it end? “I can’t…
-
Are You Sitting Your Life Away? 7 Tips to Reduce Health Risks
“Sitting while socially engaged might be something that’s very good for you. Likewise, sitting for a few minutes to decompress after a stressful day could be good for you.” –Jacqueline Kerr, Ph.D., associate professor of family and preventive medicine at UC San Diego Are you sitting down while reading this article? If so, we immediately have something in common because I’m sitting in front of my desktop computer writing. How long have you been sitting? What is sitting too much? Under 2019 “Trending Articles” on the US National Library of Medicine National Institute of Health (PubMed) website, is the article, “Too Much Sitting: A Newly Recognized Health Risk.” According to…
-
How Passion Leads to Success: You Are Never Too Old to Learn
“Passion is energy. Feel the power that comes from focusing on what excites you.”—Oprah Winfrey “Success is the accomplishment of an aim or purpose.”—Oxford English Dictionary Are you aged 50? What about 60? Perhaps, you’re older than 70? No matter your age or career, passion is vital—it is the key to your success in work and life. I am a retired university instructor and an experienced family caregiver, caring for my husband 24/7, for three years, including three months in hospice at home. Caregiving is a challenging and very stressful job. But I felt nothing but gratitude for my ability to care for my husband myself during his long illness.…
-
Beat Burnout: Replenish Your Energy
“I have so much to do that I will spend the first three hours in prayer.”—Martin Luther As I write this article, the global COVID-19 Pandemic is raging. And it would be of no use to quote the number of infections and deaths because the numbers multiply each day worldwide. The COVID-19 Pandemic has increased stress levels for many of us. We face new challenges in our home and family lives, social distancing, employment, and for some, isolation and quarantine. Stress, anxiety, overwhelm, exhaustion—I believe it is safe to say that we’ve all experienced these emotions, especially during this difficult time. What Is Burnout? Herbert Freudenberger and other researchers took…
-
How to Create Work-Life Symmetry
“The key is not to prioritize what’s on your schedule, but to schedule your priorities.”—Stephen Covey In this age of technology, your employer, workmates, or clients might expect you to be available 24-7, making it difficult to achieve what is known as work-life balance or symmetry. Symmetry is a reasonable separation and prioritizing between your job and other aspects of life, such as family and pleasure. Meet Elizabeth: “Well, it’s a new year, and I’m going to try very hard to better myself and be a better wife, mother, and supervisor this year. Throughout my career, with its demands and juggling family responsibilities, I have lost myself. I want myself…
-
Supplements: What You Need to Know
“The doctor of the future will no longer treat the human frame with drugs, but rather will cure and prevent disease with nutrition.” –Thomas Edison My dear friend Charlotte, aged 67, called me with some bad news about her health. She was out walking near her home when she began to lose her balance. She found herself shuffling along instead of walking smoothly. Her gait was off. Charlotte’s poor balance frightened and confused her. She wondered, what could be the problem? She said that she figured she was just tired. After all, Charlotte attended exercise classes three times each week, which included strength training and yoga. However, Charlotte told me…
